2026/28: Framework agreement communication services
TED (EU)
Patentstyret
Noruega
30 oct 2026
Descripción
Patentstyret, hereafter called the contracting authority, intends to enter into a framework agreement for communication services, i.a. for strategic consultancy, branding, PR and advertising. Tenderers shall contribute in both the long-term strategy work and the ongoing communication work, and ensure uniform and targeted communication across channels and initiatives. Based on previous years' procurements, the Contracting Authority, without obligations, estimates a value of approx. NOK 6,000,000 during the agreement period, including options. This constitutes the maximum consumption in the framework agreement. The standard contract that is used is SSA-R. See Annex 1 for a more detailed account of what is included in the contract.
El registro
Tal como se publicó. El texto del anuncio permanece con el editor.
Comprador
Patentstyret
País
Noruega
Regiones (NUTS)
Categoría
Servicios a empresas · Business services: law, marketing, printing, security79416000, 79400000, 79413000, 79416200, 79420000
Plazo
30 oct 2026
Publicado
4 oct 2026
Idiomas
English
Fuente
TED (EU) · 683715-2026
Cómo presentar oferta
Procedimiento
Procedimiento abierto - cualquier empresa puede presentar oferta
Presente su oferta en
https://permalink.mercell.com/289838483.aspx
Idioma de presentación
NOR
Presentación electrónica
Obligatoria
Pliegos
De libre acceso
Criterios de adjudicación
Hourly rate, Assignment comprehension and solution proposal, Competence and experience, Transfer of competence
Cómo se decide la adjudicación
Hourly rate senior consultant and junior consultant. Tenderers shall fill in Annex 4 - price form., Tenderers shall respond to the relevant points stated in the case assignment. The response shall be a maximum of 2,500 words. The response shall be followed by an oral presentation. The presentation does not exceed 40 minutes. Responses to the case assignment outlined below will be what will be evaluated. Case assignment: From unknown to relevant – building knowledge among Norwegian SMEs Patentstyret is a government entity with an important social mission, but knowledge among our primary target groups is low. Many Norwegian small and medium sized do not know what value intellectual property rights can have for their business – or that the Norwegian Industrial Property Office can help them. We're not in a position where we can buy visibility through big campaigns. We must build knowledge gradually, credible and purposeful. Your assignment: Start from one concrete target group within Norwegian SMEs. Develop a proposal for how the Norwegian Industrial Property Office can increase the knowledge and relevance of this group over the next 12 months. We would like you to describe: • What target group you choose and why • Which barriers and insights form the basis for the approach. • Concrete measures and channels that you recommend • How you will measure effect during and at the end of the period. • How you will work closely with our internal team through the process • Description of an experience project that shows competence and experience within similar types of communication work. The following will be emphasised in the evaluation: • Target group understanding: Ability to identify and prioritise relevant segments within SMB. • Insight based approach: Ability to connect needs and barriers to concrete measures • Accuracy in message: Ability to develop relevant and action-triggering messages • Prioritising ability: Ability to choose measures that give the highest effect and opt out of less relevant measures • Utilisation of own channels: Ability to understand how website, CRM and existing sites can be used efficiently. • Effect focus: Ability to define targets, KPIs and how measures are optimised • Realism and feasibility: Ability to present measures that are credible and feasible within the Norwegian Industrial Property Office's resources and given frameworks in the case response. Presentation: Relevant tenderers who submit a tender will be invited to present their tender to the Customer in connection with the evaluation of the award criteria "assignment comprehension and solution proposal". The caset shall be solved and presented by one or several persons offered for the contract. The objective of the presentation is to give the contracting authority better insight into the tenderer ́s assessment and approach to the assignment. The presentation shall not include new information beyond what is stated in the written reply, as it is this that is the basis for evaluation. The contracting authority can reduce the number of suppliers that are called in for presentation. Such a reduction will, in such cases, be made after an assessment of the award criteria and will not indicate that the tenderer ́s tender is rejected or rejected. The presentations are planned to be held in weeks 44-45 and held by the Norwegian Industrial Property Office. The exact time of the presentation will be communicated after the tender deadline. The actual presentation shall not exceed 40 minutes., Emphasis will be put on the competence and experience of the resources the tenderer offers for the assignment. Emphasis will be put on this: - Relevant work experience - Relevance of reference projects. - Education CVs shall be completed in accordance with Annex 6 - CV template, be at maximum 3 A4 pages, and include relevant assignments from the last 3 years with a statement of duration., Emphasis will be put on how the tenderer plans to share knowledge with the Norwegian Industrial Property Office ́s internal communication team through methodology and concrete measures, as a natural part of the delivery. The aim is that the Norwegian Industrial Property Office through the cooperation builds professional knowledge and competence within communication, and that not valuable competence and insight remains exclusive at the tenderer. The response shall be a maximum of 500 words.
Apertura de ofertas
2026-10-30Z
Condiciones del contrato
Tipo de contrato
Servicios
Lugar de ejecución
NO081
Duración
48 meses
Su oferta debe mantenerse válida hasta
3 meses
Acuerdo marco
Sí, sin nueva licitación
Sistema dinámico de adquisición
No
Ofertas variantes
No permitidas
Financiado por la UE
No
Contactar con el órgano de contratación
Correo electrónico
kristine@odinprosjekt.no
Teléfono
+47 22387300
Dirección
Pb. 4863 Nydalen, 0422, OSLO
Sitio web
http://www.patentstyret.no
Punto de contacto
Kristine Isobel Bateman
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