Mushroom promotion campaign aimed at millennials in the EU

Lot 1: The mission that will be entrusted with consists in 1 binding part regarding the help to write the application according to the 2027 EU call’s template document and 1 conditional part about implementation and coordination of the entire European programme from 2028 to 2030 in each of the 10 following target countries: Belgium, Czech Republic, France, Germany, Hungary, Ireland, Italy, the Netherlands, Poland and Spain. Lot 2: assess the ex-post impact of the actions carried out under the programme with a budget envelope of maximum € 130,000 excluding tax (fees included) To assess the programme, the following project objectives will be measured yearly: 1. Strengthen Awareness of the targeted consumers about the positive aspects of European mushrooms. 2. Improve positive Attitudes towards European grown European mushrooms. 3. Increase Buying Intention of European mushrooms. 4. Increase consumption at the targeted Consumers The evaluation should be made using the same protocol each year of the programme. On top of that, a comprehensive review of the programme’s performance, implementation efficiency and effectiveness of work packages in each target country with review of output and results indicators will be yearly made to provide a more complete understanding of the programme’s impact and areas for improvement.