Contract for the Provision of Digital Marketing Tourism & Economic Development Services

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United Kingdom (Find a Tender)

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Petersfield Town Council

the United Kingdom

£54,000

15 Nov 2026

Description

Services Petersfield Town Council is tendering for an experienced contractor to deliver a digital marketing programme to boost tourism and support economic prosperity in the town. The following marketing objectives have been set for delivery under this contract: • Increasing the awareness of what makes Petersfield a desirable visitor destination, so that local businesses can benefit from the visitor economy. • Increasing footfall from a wider geographic base to help develop economic growth in the town. • Capitalising on local knowledge and understanding the key audience markets in order to develop effective campaigns. • Communicating the town's best features - quality, independent retailers, the market, its history, interesting buildings and open spaces. • Developing quality, regular and consistent marketing communications, to include innovating to maintain reach, using new approaches and applying recognisable branding to the content. • Promoting the wider local attractions, events, culture and heritage to encourage people to visit the town. • Focusing primarily on the out of town day visitor, promoting Petersfield as a great day out, as well as maintaining and growing local custom. Contract Period: Initial term one year starting from 1st December 2026 to 30th November 2027, with the option to extend annually for up to two further years to November 2029. Contract Value: £15,000 per year + VAT (£45,000 + VAT for 3 years if the contract is extended).

The record

As published. The notice text stays with the publisher.

Buyer

Petersfield Town Council

Country

the United Kingdom

Category

Business services · Business services: law, marketing, printing, security79340000

Contract value

£54,000

Deadline

15 Nov 2026

Published

29 Oct 2026

Languages

English

Source

United Kingdom (Find a Tender) · 102912-2026

Full notice and tender documents

How to bid

Procedure

Open - anyone may submit a tender

Award criteria

Relevant Experience, Quality, Tourism Experience, Innovation, Engagement, Price

How the award is decided

• Previous and extensive experience in planning and executing digital marketing campaigns. • Experience of successfully using all mainstream social media platforms. • Experience of web content creation and routine updating., • Previous marketing or digital marketing experience to promote tourism., • Demonstrates how to capitalise on social media trends. • Use of digital marketing tools creatively and evolving approaches to keep up with trends., • Explains how to work with retailers, partners and community organisations in a collaborative way. • Understands how to form effective relationships with key stakeholders to meet the contract objectives. • Planned approach to obtaining retailer feedback and building it into campaigns., • Demonstrate value for money and a creative use of media within a limited budget. • The price is set at a maximum budget, so it would be expected that the bidder will not return pricing above the limit.

Download tender documents

https://www.find-tender.service.gov.uk/Notice/Attachment/A-23634, https://www.find-tender.service.gov.uk/Notice/Attachment/A-24894, https://www.find-tender.service.gov.uk/Notice/102912-2026

Contract terms

Type of contract

Services

Contract starts

2026-12-01T00:00:00Z

Contract ends

2027-11-30T23:59:59Z

Legal basis

2023/54

Contact the buyer

Email

clerk@petersfield-tc.gov.uk

Phone

01730 264182

Address

24 Heath Road, Petersfield, GU31 4EA, Petersfield

Website

http://www.petersfield-tc.gov.uk

Contact point

Rochelle Halliday

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